SEO · E-commerce
Northbound Goods
Complete SEO overhaul and site rebuild for a UK outdoor gear retailer — doubled organic traffic in 6 months.
Year
2025
Organic Traffic
+212%
Revenue
2.4x
Northbound Goods approached us after their organic traffic had plateaued for 18 months. Despite having a large content library, their technical SEO was weak and their site structure was fragmented.
We led a complete technical audit, content restructure, and site rebuild on Shopify with custom templates optimized for Core Web Vitals and E-E-A-T signals.
The results: 212% increase in organic traffic within 6 months, 2.4x revenue from organic, and top-3 rankings for 18 target keywords in the outdoor gear niche.